Just like us, some dogs may be more sensitive than others when it comes to certain ingredients – even natural grains. Feed your sensitive mate with confidence with Ivory Coat’s specifically formulated Grain Free products.

Dogs ageing is defined as older or senior when they reach the last 25% of their expected lifespan. This is directly related to size or breed, as well as the care received during their lifetime.

A senior diet, such as Ivory Coat Senior Turkey should be introduced as soon as the ageing sign appears. As fat stores increase as the dog gets older and lean muscle mass reduces then altering the ratio of muscle to body fat is important. Ivory Coat Senior Turkeys is formulated with leaner protein and lower fat levels to help manage weight in older dogs, adding New Zealand Green Lipped mussels to help support healthy joints as they age.

Not only does Ivory Coat taste delicious, it contains NO added wheat, corn, rice or soy, and is formulated with no added artificial colours, flavours or preservatives. Only quality ingredients are used for a great tasting, digestible and nutritious meal.